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The premium cava brand Segura Viudas and 080 Barcelona Fashion have sealed a collaboration agreement whereby the Catalan winery becomes, for the first time, the sponsor and official cava of the 30th edition of one of the most emblematic fashion events in southern Europe.
When and where will the event take place?
The event, which captures all eyes of the international fashion industry, will take place on October 25, 26, 27 and 28 at the Sant Pau Modernist Site, in Barcelona.
Presence of Segura Viudas cava
As part of its commitment to culture, art and elegance, Segura Viudas supports the Barcelona Fashion Week and will be the official cava that attendees of 080 Barcelona Fashion will taste, specifically the cavas Segura Viudas Brut Reserva and Brut Rosé. Segura Viudas thus supports a historical sector of the Catalan industry, such as fashion, following its philosophy of “Respect for the roots”.
Likewise, Segura Viudas will also be the Cava exclusive sponsor of the post-show of the designer Juan Avellaneda, image of the brand’s Christmas campaign, and of the official party, which will take place on Friday, October 28, once the shows have finished. The party will be attended by journalists, influencers, models, designers, etc.